Helene Dancer
Writer, journalist, filmmaker

Pagemakers website


An accessible tone of voice for a digital solutions company

Pagemakers is a digital solutions company that creates everything from websites and smartphone apps to full-service marketing and brand development plans.

The company had redesigned its website to appear more approachable to clients, especially to those intimidated by the fast-moving digital world. The copy needed to reflect this, so we agreed on a tone of voice premised on the expert friend.

Pagemakers was very happy with the result.

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