Helene Dancer
Writer, journalist, filmmaker

WilkinsonEyre Architects rebrand


A tone of voice to suit a new visual identity

WilkinsonEyre is an award-winning architectural practice, responsible for projects such as Singapore's Gardens By The Bay and refurbishing London's Battersea Power Station.

The company enlisted creative agency Greenspace to refresh their communications and digital platforms, and they asked me to look after the words.

I worked with Greenspace to devise a tone of voice that sat comfortably with the new visual identity, and wrote all the copy for the relaunched website.