‘If you eat right, you won’t just feel well — you’ll flourish’

If there’s one thing I love in this world, it’s a nice, juicy piece of fillet. Served medium, with a side order of creamy peppercorn sauce. So, when a waiter at one of Tel Aviv’s best vegan restaurants sets a sizzling steak down before me, I’m a little confused.

Tel Aviv is the self-styled vegan capital of the world, responding with alacrity to what is arguably one of the biggest food trends of this century. Around five per cent of Israel’s population of nearly nine million is fully vegan, with the majority living in the city. Here in the UK, meanwhile, the Vegan Society suggests the number of vegans has grown fourfold in the past 10 years.