Celebrating Nokia's network effect

Nokia, once synonymous with burner phones and snake, relaunched itself in 2023 as a B2B innovation and technology company.

The Bloomberg audience was central to Nokia's new proposition, so the company tasked Bloomberg Media Studios with crafting a campaign to connect with business leaders and decision-makers.

We created The Exponential Era, a three-part series of long-form articles and short-form videos, telling stories of innovation, collaboration and sustainability.

The videos were fun to make. We placed our talent in front of massive screens at a virtual production studio (thank you CUBE Studio!) to create an intriguing environment to tell stories about the technology saving the oceans, radical collaboration, and building networks on the moon.

The campaign ran across Bloomberg.com, and full and cut-down versions of the videos were used as pre- and mid-roll ads on Bloomberg Originals.

We delivered video and page views well above the benchmarks set at the start of the campaign.