Stories from the world of work

Following the merger of workspace companies Fora and TOG, I collaborated with the head of content to create a campaign to showcase the properties in the portfolio and demonstrate how they support members to do their best work.

We developed At Work With..., a character-led content series rooted in storytelling that comprised videos, articles, commissioned photography and a social-media campaign.

We had a lot of fun making the series, broadcasting live with Soho Radio, cheering on the sidelines with LALIGA, and discussing the merits of psychotherapy with The School of Life.

Fora is a premium but accessible brand, so we decided on a documentary-style approach for the audience to connect with our characters’ motivations, challenges, ambitions and dreams. The stories were honest and relatable, but also inspiring.

We created visual impact with bold, beautiful photography, and designed a unique visual style for each video to further immerse the audience in their world. I particularly love the cut-out treatment in the Soho Radio film, which feels really fun and DIY.

At Work With... performed well, the videos gaining particular traction on Instagram. Our characters also shared the videos on their own channels under no obligation from us. “ I’m really chuffed with how it’s come out,” Day Gray from Soho Radio told me.

Thanks, as always, to Nougie Film for being brilliant to work with.

The videos, articles and photography all sit together on Fora’s Stories section on its website.